Social engagement does not become leads when likes, comments and messages are not connected to product context, buyer qualification, contact capture and sales follow-up.
Why does this happen?
Social content may create attention, but buyers still need a clear path to ask product questions, request documents, confirm fit or leave contact details.
What should be connected?
Social posts, DMs, website pages, knowledge content and Agent reception should share the same commercial logic.
What should sales see?
Sales should see source, content topic, buyer question, product interest, language, market and next action.